Strategic Communications (MA)

Gain Comprehensive Knowledge

As you earn your graduate Strategic Communications degree, you’ll take courses that focus on applying the communication strategies, theories and practices in advertising, marketing, public relations, social media and more to real situations and actual organizations. This program focuses on the evolving landscape of communication and media, equipping students with the knowledge and skills required to navigate and excel in the dynamic field of strategic communication.

Benefit from Experienced Professors

The faculty in our Strategic Communications program bring with them decades of professional and academic experience working with companies such as Anheuser-Busch, McDonald’s, Kellogg’s and Target. Students examine core principles of effective communication, studying areas such as branding, digital and social media, public relations, advertising, crisis communication, analytics, and strategic planning. The curriculum is structured to integrate theoretical knowledge with practical applications, emphasizing critical thinking, creativity and ethics in communications.

Offset Costs When You Qualify for Scholarships

If you are a current Webster undergraduate and continue your Webster journey in our Strategic Communications graduate program, you could be eligible for our Grad-to-Grad scholarship program — worth up to $2,000. If you’re active military, a veteran or first responder, you can qualify for scholarship opportunities made possible by Webster to help you pay for your MA in Strategic Communications degree.

When you earn a graduate Strategic Communications degree, you master advanced skills and knowledge that will set you apart from others who hold a bachelor’s degree. You will be prepared to pursue a career position in a wide variety of media and communications areas. Our alumni work in marketing, public relations, social media, digital media, corporate communications, gaming, radio, TV, advertising, animation, journalism — just about everywhere communications experts are needed.

Graduates of our Strategic Communications MA program are especially suited to pursue careers as:

• Research Directors
• Director of Corporate Communications
• Communications, Web Content or Social Media Manager
• Director of Public Affairs
• Marketing or Management Analyst
• Account Executives
• Advertising, Marketing or Promotions Manager
• Brand Manager

Salaries for Master's in Strategic Communications Graduates

In a communication-based society, all strategic communications careers are possible with the Master's in Strategic Communications, and there are plenty of opportunities to take advantage of. According to the U.S. Bureau of Labor Statistics (BLS), the median salary for the general field of Communications is $57,000 a year. However, most positions in Strategic Communications earn more, ranging from $74,000 for Social and Community Service Managers to $119,860 for Public Relations and Funding Managers. The BLS reports that advertising, promotions and marketing manager positions earned a median of $138,730 in 2022.